Sony

BRAVIA 8 77” Class OLED 4K HDR Google TV With Gemini (2024) K-77XR80

Name: BRAVIA 8 77” Class OLED 4K HDR Google TV With Gemini (2024) K-77XR80
Brand: Sony
Price: 2799.99 USD
Availability: InStock

$2,799.99

at Sony · Verified 52 min ago

Every price we track

Sony

Verified 52 min ago

$2,799.99Go to store

Ranked by price. Nothing else.

About this item

We follow Sony BRAVIA 8 77” Class OLED 4K HDR Google TV With Gemini (2024) K-77XR80 across 1 US retailer in the electronics feeds we read. Listings are matched on GTIN 00027242929937, so the prices below all refer to the same item.

The one live price we hold is $2,799.99 at Sony. At $2,799.99 it sits in the over $500.00 band, about 28 times the $99.99 median across the 1,325 electronics items we currently track. Sony shows it reduced from $2,999.99 to $2,799.99, a 7% cut against that retailer's own stated full price rather than against any estimate of what the item is worth. Lowest price: verified 52 min ago. The retailer's checkout price is always the one that governs what you pay.

Written from the retailer listings we track, not from retailer marketing copy.

Price history

Date	Retailer	Price
2026-09-05	Sony	$2,799.99
2026-09-05	Sony	$2,999.99

Tracking since Sep 2026.

Before you buy

Match the model number character for character

Retailers carry near-identical variants that differ in storage, connectivity or bundled accessories. The model number is the only reliable identity.

Check whose warranty you are getting

Manufacturer and store warranties are not the same cover. This matters most on open-box and marketplace listings.

Common questions

Where can I buy Sony BRAVIA 8 77” Class OLED 4K HDR Google TV With Gemini (2024) K-77XR80?

We currently track one retailer carrying it: Sony, at $2,799.99, verified 52 min ago. When a second retailer lists it, this page will compare them.

Is this price a real discount?

Sony lists it at $2,799.99 against its own stated full price of $2,999.99, a 7% cut. That comparison is the retailer's own full price, not an estimate of what the item is worth.

How current is this price?

The lowest price shown was confirmed verified 52 min ago. We read prices from each retailer's own product feed and publish the date beside every figure. The retailer's checkout price is always the one that governs what you pay.

Price-drop alerts

Watch this item and we email on exactly three things: a target price you set, a drop of 10% or more, or the lowest price we have ever tracked. Never on a schedule.

Target optional. Leave it blank and we email on a 10%+ drop or a lowest-ever price for this item — nothing else.